Smooths & softens allowing coat to drop Adds moisture, removes static, and revitalizes coat Contains Keratin & Silk Proteins Dilutes up to 32:1 A fragrance that has been loved by professional groomers for 20 years. The magic lies in the proprietary blend that not only smells fantastic but also moisturizes, leaving the pets coat softer and easier to care for. You can make a little go a long way by diluting with water 32:1 or for tougher jobs use undiluted. Pairs perfectly with the Plum Silky family of products.