Great texturizing shampoo with silk proteins, conditioners and deodorizers, is non-oily and won't lay the hair down. Cleans and re-moisturizes, adds highlights and body. Leaves a pleasant, long lasting fragrance. Dilutes up to 24:1 Relied upon by professional groomers world wide for over 20 years. It could be it's ability to get that dirty pet clean while adding texture and conditioning or maybe it’s the great fragrance. See for yourself why this is the number one choice for pet shampoos.